When your customers want to find something online they begin with a search engine. The practice of Search Engine Optimization (SEO for short) is the process of improving how your website is ranked by search engines through optimized code, site architecture, and meaningful content. It affects the visibility of the pages on your website in a search engines natural (un-paid) search results. Making sure your brand is found by your customers is no longer a matter of choosing the right keywords to … [Read more...]